The song we decided to use is mainly Rock based, due to this we used the typical conventions of Rock in our music video, like the used of performance shoots. We also decided to make the video darker (light wise) to help to reach this convention. We did this by the use of filters (to remove background aspects from the video.) and colour contrasts (in the shots of the couple to show it was in the past.).
We have also stickied to the rock genre by the use of linking the lyrics with the visuals. This was easy to do as the song is about a break up so we showed in the story a couple getting together then breaking up. The use of cutting from performance shots (keeping to Goodwin's theory) to narrative shots is also a common aspect in the Rock genre. (An example of this is http://www.youtube.com/watch?v=j4y-RzVGrHg)
Due to our music being fasted paced (keeping to Goodwin's theory of a relationship between music and visuals) we edited the video to be fast cutting and cutting to the beats in the music.
Foo Fighters - Wasting Light
My CD cover.
My Print production linked greatly to the rock genre by the use of bright colours like many rock bands have used like 'Foo Fighters-Wasting Light' and 'Muse-The Resistance'.
I wanted to keep with the conventions of Rock in my Print Production because I wanted the audience to immediately understand what the genre of the band was. I also wanted to use bright colours to draw the audiences eye, make the CD/Magazine advert stand out.
The Style of casing i choose to use was very conventional of all genres. I thought that having a plastic CD case would be more beneficial and would be less likely to take away the emphasis of the CD cover.
Here is what i learnt from each question we asked.
Question 1: What genre did you percieve the music video?
I learnt that not everyone understood what genre we where aiming for, i think this to be because they might associate rock videos with mainly performance based and alot of flashing images like in http://www.youtube.com/watch?v=hy17DWrjNT0. They use all the flashing images and have the audience jumping around. This is what would be classed as a typical view of a rock performance/ music video Question 2: Did the music video fit with the genre?
I learnt that most thought the video did fit the genre very well but that some did not this could be due to the reasons i stated above in question 1.
Question 3: Did you understand the storyline in the music video?
I learnt that a few of the people we interviewed where not very pleased with the kissing scenes in the music video. This could be because the scenes where repetative or it could be down to the persons on prefferences. Some people do not like public displays of affection so this could have been a very arkward situation for them. But the others that we interviewed seemed ok with the kissing scenes and believed it to be a good representation of the storyline.
Question 4: Did the imagery work well with in the lyrics?
Many agreed with the imagery linking well with in the video but one person seemed to not think so. She believed there where to many shots of the band and that they could have been alot better and mor energetic, this could be due to what i stated in question 1 about people thinking that the rock genre is about jumping about and alot of movement.
Question 5: Would you buy the album after watching the video?
Many people said no to this answer due to their own personal prefferences and tastes in music.
Question 6: Would you recomend the video to a friend?
Many said they would recommend the video to friends to watch, this could be because they may have friends that could be interested in that type of music.
Question 7: Rate the video out of 10
We mostly scored between 6 and 8 for the video, this could be down to personal taste or it could be down to the video being more of a stepping stone. One girl stated that she felt the video was more of a edited version and would be better after a few more edits.
We decided to get our audience feedback via video due to it being easier to ask and recieve answers. We wanted to do a qualitative interview because it allowed us to keep to questions we needed answering but also to find out more information by asking questions that followed what the person was saying. This allowed the person being interviewed to feel more cofortable answering the questions and allowed us to again as much and more information we needed.
Our music video is very different to what I wanted the print production to be like. I wanted to stick with the theme of not knowing which way to turn next. This was a theme I was originally going to use in my original idea of having a chess theme as the album cover, but i felt this didn't link with the genre of the band so i decided that a maze would keep with this theme but also keep to the genre. I wanted the album to speak for is self i didn't want people to automatically think 'that links to the music video' when they saw the cover. This is why i thought it would be a good idea to have all the colours on the front to allow it to stand out. When you think about the main theme in the music video it does link in away to the CD album cover. Due to the end of a relationship it could link with taking the wrong route in the maze and coming to a dead end. This was what i wanted the maze to represent that life can have dead ends and can not always turn out how you thought it would.
Example of using images
from music video.
But inside the album i wanted to use images from the music video to show the link. I decided this because i wanted the album tohave more of a performance feel then a personal one. This allow ed me to keep the album very much focused on the MUSIC and not the band and their personal loves. I decided not to add THANKS from the band member to keep the album about the music. I wanted to keep the link of the maze throughout the album due to it being a key factor in what the album portrays, this is why i thought it would be effective to have the maze as the background but slightly more transparent, as well as linking to the maze throw the title of the songs.The music video follows Goodwin's theory, that there is a visual link to the lyrics, this also links with the meaning behind the CD cover, the cover represents life and the video represents a section in life that many go throw.
Magazine advert.
The Magazine advert links more so with the album then the music video, there is no reference to the music video in the magazine advert this is due to wanting the video and the album to speak for themselves and not have any physical links other then inside the booklet of the album.The magazine adverts main focus is the maze in the centre. This is advertising of the album and the link between the advert and the CD. I believe that my advert would mostly be published in magazines like Kerrange and NME, this is due to the fact that i believe that my target audience would mostly read these types of magazines.
This is my final cover for my CD album for Rarest Spun. The idea of the maze in colour is to draw the audience to the album. I thought the idea of using the maze would link greatly to the album name 'salvation by imagination' The idea of the maze is for the audience to solve the maxe whilst listening to the music, I believe this to be an interesting plus to the album.
