Question 1: In what ways does your media product use, develop or challenge forsm and conventions of real media products?

The song we decided to use is mainly Rock based, due to this we used the typical conventions of Rock in our music video, like the used of performance shoots. We also decided to make the video darker (light wise) to help to reach this convention. We did this by the use of filters (to remove background aspects from the video.) and colour contrasts (in the shots of the couple to show it was in the past.).
We have also stickied to the rock genre by the use of linking the lyrics with the visuals. This was easy to do as the song is about a break up so we showed in the story a couple getting together then breaking up. The use of cutting from performance shots (keeping to Goodwin's theory) to narrative shots is also a common aspect in the Rock genre. (An example of this is http://www.youtube.com/watch?v=j4y-RzVGrHg)
Due to our music being fasted paced (keeping to Goodwin's theory of  a relationship between music and visuals) we edited the video to be fast cutting and cutting to the beats in the music.



Foo Fighters - Wasting Light



My CD cover.



My Print production linked greatly to the rock genre by the use of bright colours like many rock bands have used like 'Foo Fighters-Wasting Light' and 'Muse-The Resistance'.

I wanted to keep with the conventions of Rock in my Print Production because I wanted the audience to immediately understand what the genre of the band was. I also wanted to use bright colours to draw the audiences eye, make the CD/Magazine advert stand out.

The Style of casing i choose to use was very conventional of all genres. I thought that  having a plastic CD case would be more beneficial and would be less likely to take away the emphasis of the CD cover.

Question 3: What have you learned from your audience feedback?

Here is what i learnt from each question we asked.

Question 1: What genre did you percieve the music video?
I learnt that not everyone understood what genre we where aiming for, i think this to be because they might associate rock videos with mainly performance based and alot of flashing images like in http://www.youtube.com/watch?v=hy17DWrjNT0. They use all the flashing images and have the audience jumping around. This is what would be classed as a typical view of a rock performance/ music video
Question 2: Did the music video fit with the genre?
I learnt that most thought the video did fit the genre very well but that some did not this could be due to the reasons i stated above in question 1.

Question 3: Did you understand the storyline in the music video?
I learnt that a few of the people we interviewed where not very pleased with the kissing scenes in the music video. This could be because the scenes where repetative or it could be down to the persons on prefferences. Some people do not like public displays of affection so this could have been a very arkward situation for them. But the others that we interviewed seemed ok with the kissing scenes and believed it to be a good representation of the storyline.

Question 4: Did the imagery work well with in the lyrics?
Many agreed with the imagery linking well with in the video but one person seemed to not think so. She believed there where to many shots of the band and that they could have been alot better and mor energetic, this could be due to what i stated in question 1 about people thinking that the rock genre is about jumping about and alot of movement.

Question 5: Would you buy the album after watching the video?
Many people said no to this answer due to their own personal prefferences and tastes in music.

Question 6: Would you recomend the video to a friend?
Many said they would recommend the video to friends to watch, this could be because they may have friends that could be interested in that type of music.

Question 7: Rate the video out of 10
We mostly scored between 6 and 8 for the video, this could be down to personal taste or it could be down to the video being more of a stepping stone. One girl stated that she felt the video was more of a edited version and would be better after a few more edits.


We decided to get our audience feedback via video due to it being easier to ask and recieve answers. We wanted to do a  qualitative interview because it allowed us to keep to questions we needed answering but also to find out more information by asking questions that followed what the person was saying. This allowed the person being interviewed to feel more cofortable answering the questions and allowed us to again as much and more information we needed.

Question 2: How effective is the combination of your main product with ancilllary texts?



Front cover of the album.

Our music video is very different to what I wanted the print production to be like. I wanted to stick with the theme of not knowing which way to turn next. This was a theme I was originally going to use in my original idea of having a chess theme as the album cover, but i felt this didn't link with the genre of the band so i decided that a maze would keep with this theme but also keep to the genre. I wanted the album to speak for is self i didn't want people to automatically think 'that links to the music video' when they saw the cover. This is why i thought it would be a good idea to have all the colours on the front to allow it to stand out. When you think about the main theme in the music video it does link in away to the CD album cover. Due to the end of a relationship it could link with taking the wrong route in the maze and coming to a dead end.  This was what i wanted the maze to represent that life can have dead ends and can not always turn out how you thought it would.

Example of using images
from music video.



But inside the album i wanted to use images from the music video to show the link. I decided this because i wanted the album tohave more of a performance feel then a personal one. This allow ed  me to keep the album very much focused on the MUSIC and not the band and their personal loves. I decided not to add THANKS from the band member to keep the album about the music. I wanted to keep the link of the maze throughout the album due to it being a key factor in what the album portrays, this is why i thought it would be effective to have the maze as the background but slightly more transparent, as well as linking to the maze throw the title of the songs.The music video follows Goodwin's theory, that there is a visual link to the lyrics, this also links with the meaning behind the CD cover, the cover represents life and the video represents a section in life that many go throw.


Magazine advert.



The Magazine advert links more so with the album then the music video, there is no reference to the music video in the magazine advert this is due to wanting the video and the album to speak for themselves and not have any physical links other then inside the booklet of the album.The magazine adverts main focus is the maze in the centre. This is advertising of the album and the link between the advert and the CD. I believe that my advert would mostly be published in magazines like Kerrange and NME, this is due to the fact that i believe that my target audience would mostly read these types of magazines.

Album cover.

This is my final cover for my CD album for Rarest Spun. The idea of the maze in colour is to draw the audience to the album. I thought the idea of using the maze would link greatly to the album name 'salvation by imagination' The idea of the maze is for the audience to solve the maxe whilst listening to the music, I believe this to be an interesting plus to the album.

Question 4

Question 4: How did you use media technologies in the construction and research, planning and evaluation stage? on Prezi

Final Music Video

Magazine Advert

This is the magazine advert for the Rarest Spun Album.

Digipack

This is the front cover of the CD album.

This is page one of the Booklet.

This is page two of the Booklet.

This is page three of the Booklet.

This is the fourth page of the Booklet.

This is page five of the Booklet.

This is page six of the Booklet.

This is the last page of the Booklet.

This is the CD and behind the CD.

This is the back of the CD case.

This is the spin of the CD case.

Insperation for CD design

I got insperation for my CD cover from the maze design from 'Inception'.

Inception is a film about being able to create a alternative world in our dreams. This film some what links to the idea I wish to portray in the CD album itself, I want the intended audience to feel as though they can get lost in the album, as though they are living in there own world.

I have desided to stick with the maze

theme throw out the album and I have entended

to have the Disk cover to be a maze

as well (like the inception DVD cover).

Type of Album Case I will have.

I plan to have a plastic CD case for my album. This is the normal type of CD case that is used for many different genres and albums.

The reason I have chosen this case is because I believe that the color of the CD covers bright design is strong enough to attract the buyer. Also by using this type of CD case it will make displaying the band name and album name easier by putting the name of the band and the album down the side like Rihanna has done in her 'LOUD' album. I have decided to do this because the CD cover did not look right with having the Band name on the cover, it looked to disorientating and to much for the eyes to handle. This is why i believe this idea to work best. The band will still be show on the cover of the album and will not be as disorientating to the audience.

Making of the maze.

This album cover influenced how I wanted my album cover to be by the fact it is a rubiks cube. I thought this would be a great creation to have the album cover seem more playful. I started thinking of games you do by yourself and I came across a maze. I immediately thought that this was a perfect idea for the album, I wanted to make an intermediate maze . I wanted the audience to have fun solving the maze whilst listening to the music. I began to think that maybe the maze would be to boring just as white, so I though I would add colour to it, at first I thought just blue or red but then I decided that it would be more eye catching if it was multi-coloured, this would also make the maze harder to solve and equally more entertaining.

How many songs should I put?

Fonts I might use.

Target Audience

Gender : Male
Why: Rarest spun is a andocentric band, this causes the band to be mainly aimed at males. I believe that the song is very masculine die to the rock genre that the band follows. Rock is normally seen to be enjoyed more by males than females.

Age: 17-21
Why: I would range the target audience's age to be between 17 ans 21 because the normal age range of this genre are people who are at college or university.

Ethnicity: White Caucasian
Why: The band consists of only white males causing it to become more appleing to the white male. This is due to it being easier to relate to them.

Smilar Artists: The New Rasicals, Elbow, The Pixies ect
Why: This is due to the music being very similar and because these bands also have similar target audiences.

Aspects of our music video that our target audience will identify with.

The aspect of our music video that our target audience will identify with is the performance shots. Seeing as our target audience is white males between the age of 17 and 21 who are at college/university we did some research into this age group and our reseach shows that this target audience are more likely to be/wanting to be in a band, people normally associate being in a band as a lot of laughs and having fun with your mates. This is why we have shots of the band messing about whilst they are performing.

Questionnaire Posted on to Facebook

Age:
Gender:

1. How do you access music? (i.e. Youtube, Itunes, Illegal Downloading, retail outlets, radio, television)

2. How do you listen to music?

3. How do you find out about unsigned bands? (i.e. Facebook, Myspace, Bebo, Youtube, radio, newspaper articles, adverts, festivals)

4. Do you think music videos are a effective way of advertising a band? and why.

5. What do you expect from a music video?
- Fast moving images
- Performance Shots
- Story
- Sexual images of female artists
please state more you agree with.

6. Has any band/artist influenced you in anyway such as your dress code, your lifestyle choices, aspirations, values.

7. Can you identify an artist you strongly identify with, who are they, how have they influenced you?

8. If you belong to a strong fan base does it make you feel as though you belong to a community?

9. How often do you go to live performances?

10. Do you prefer mainstream bands/artists (eg Take That, Britney Spears) or alternative (eg The Foals, Radio Head)

Answers:

Age: 17
Gender: Male

1: How do you access music?
Spottify/Youtube

2: How do you listen to music?
Spottify/Youtube

3: How do you find out about unsigned bands?
I, um... I kinda, don't...

4: Do you think music videos are an effective way of advertising a band? Why?
I honestly wouldn't know. I don't watch them.

5: Whatd o you expect from a music video?
Well, from a blokes perspective I think we all want to see pictures of women in various states of undress... and of course complete undress is always preferable. Otherwise, I havn't got the foggiest. I'm going to g with fast moving shots, because... erm... HEY! THREE HEADED MONKEY!

6: Has an artist influenced you in any way?
Well since I listened to Taylor Swift I've taken to wearing lots of dresses and I- No, no I haven't. Stop laughing. Now, or I will obliterate you with a spoon :D
Proper answer: No, not really been influenced.

7: Can you name an artist that you identif strongly with? How have they influenced you?
As above (question 6).

8: If you belong to a strong fa base does it make you feel part of a community?
Yeah, it does, but it's not a music community. We have a music track though... it's bloody terrible.

9: How often do you go to live performances?
Those music people do live performances? Oh what will they thnk of next? Answer: I've been to a live performance once. It was the Norwich Pops Orchestra. Nothing head-bangable but that "Planets Suit - Jupiter" was a real toe tapper.

10: Do you prefer mainstream bands/artists or alternative?
This is where I show my terribleness when it comes to music. I know no bands and the only people I do know of are Guns and Roses, Taylor Swift, Enya, and offthe top of my head that's all I can remember.

Age: 17
Gender: female

1. How do you access music? (i.e. Youtube, Itunes, Illegal Downloading, retail outlets, radio, television)

itunes, downloading, radio and tv

2. How do you listen to music?

ipod, phone, laptop, stero

3. How do you find out about unsigned bands? (i.e. Facebook, Myspace, Bebo, Youtube, radio, newspaper articles, adverts, festivals)

internet

4. Do you think music videos are a effective way of advertising a band? and why.

yes i do because it gives you a better insite about the song and wht it is about and sometimes get fitties on there

5. What do you expect from a music video?
- Fast moving images
- Performance Shots
- Story
- Sexual images of female artists
please state more you agree with.

fast moving images, performance shot

6. Has any band/artist influenced you in anyway such as your dress code, your lifestyle choices, aspirations, values.

yes it has in a way tht i dress and wht lifesttyle i would like to become when i get there :)

7. Can you identify an artist you strongly identify with, who are they, how have they influenced you?

rihanna

8. If you belong to a strong fan base does it make you feel as though you belong to a community? yeaHHH

9. How often do you go to live performances?

not very but wish i could go to more

10. Do you prefer mainstream bands/artists (eg Take That, Britney Spears) or alternative (eg The Foals, Radio Head)

i like alsort as like as i like it i dont mind :)

Age: 17
Gender: Female

1. How do you access music? (i.e. Youtube, Itunes, Illegal Downloading, retail outlets, radio, television)

Youtube/Illegal Download.

2. How do you listen to music?

With my iPod

3. How do you find out about unsigned bands? (i.e. Facebook, Myspace, Bebo, Youtube, radio, newspaper articles, adverts, festivals)

I don't.

4. Do you think music videos are a effective way of advertising a band? and why.

Yep, cause if they have a decent vid, they're more likely to be noticed.

5. What do you expect from a Music Video?

I don't really watch the actual video, so I couldn't care less.

6. Has any band/ artist influenced you?

Nope.

7. Can you identify with any artist?

Err i guess it's gotta be Sharon den Adel from Within Temptation, I can't really say how she's influenced me, because I don't really know xD

8. If you belong to a strong fan base does it make you feel like part of a community?

Not part of one.

9. How oftern do u go to live performances?

Not very often.

10. Do you perfer mainstream or alternative?

Neither, I'm a metal head at heart (Y)

Gender:Female
Age: 17

1. How do you access music? (i.e. Youtube, Itunes, Illegal Downloading, retail outlets, radio, television)
iTunes,radio,tv

2. How do you listen to music?
IPod, radio sumtimes tv

3. How do you find out about unsigned bands? (i.e. Facebook, Myspace, Bebo, Youtube, radio, newspaper articles, adverts, festivals)
Don't reli no many but it wud be fb or friends!

5. What do you expect from a music video?
- Fast moving images
- Performance Shots
- Story
- Sexual images of female artists
please state more you agree with.
Yes coz it creates talk/hype about the artist which in turn creates fan/get noticed
Performance shots

6. Has any band/artist influenced you in anyway such as your dress code, your lifestyle choices, aspirations, values.

Nope

7. Can you identify an artist you strongly identify with, who are they, how have they influenced you?
Nope

8. If you belong to a strong fan base does it make you feel as though you belong to a community?
Don't belong 2 a fan base

9. How often do you go to live performances?
Rarely

Age:17
Gender:Male

1. How do you access music? (i.e. Youtube, Itunes, Illegal Downloading, retail outlets, radio, television)
Spotify, Illegal, YouTube

2. How do you listen to music?

computer, Vinyl

3. How do you find out about unsigned bands? (i.e. Facebook, Myspace, Bebo, Youtube, radio, newspaper articles, adverts, festivals)
Friends, YouTube

4. Do you think music videos are a effective way of advertising a band? and why.
Yes because sometimes a video is really memorable therefore you remember the band even thought their music might be shit.

5. What do you expect from a music video?
- Fast moving images
- Performance Shots
- Story
- Sexual images of female artists
please state more you agree with.
Don’t care.

6. Has any band/artist influenced you in anyway such as your dress code, your lifestyle choices, aspirations, values.
Can’t think of any singular bands but genres... Indie, Mod, Punk, Grunge (mostly the first two).
Love listening to Pink Floyd and the Kinks... Their music calms and pacifies me in which I can lose myself.

7. Can you identify an artist you strongly identify with, who are they, how have they influenced you?

The Kinks by the Mod style with Fred Perry and DM’s and the ‘I don’t care’ attitude.

8. If you belong to a strong fan base does it make you feel as though you belong to a community? No. However if you find someone else who likes the same band as you like Radikal Guru, you seem to instantly have time for each other and talk.

9. How often do you go to live performances?

Around one every two months since I was 13.

10. Do you prefer mainstream bands/artists (eg Take That, Britney Spears) or alternative (eg The Foals, Radio Head)
A bit of both... But on the whole alternative. It makes you feel a bit special if you find a band which no one else has heard of.

Overall I found that more Females tent to reply to questionnaires and tent to be more truthful. I also noticed that illegal downloading is more popular then buying off of itunes. Many people either listen to 'youtube' and downloading the music than buying the actual CDs. Many people between the age of 17- 19 tend not to watch music videos, they are more likely to find out about new music or songs from friends or pop-ups on the internet.

Many of them don't listen to unsigned bands but many do listen to non mainstream bands/ artists. And i have noticed that not many people between 17-19 actually go to concerts or festivals.